eLigue 1 by Ubereats - 2024
Client
eLigue 1 by Ubereats
Date
2024
Categories
Art Direction / Graphic Design
Match of the Week by Ubereats
Each week during the eLigue 1 by Uber Eats season, the league publishes a visual on its social media to promote the key match. ROUSSEL.STUDIO was tasked with creating two of these visuals.
Approach
For the first visual, I decided to feature the players using profile cards, incorporating photos and interconnected elements to resemble a suspect board.
Additionally, I created a photomontage of the casters, adding a badge to the seated one, and worked on lighting and shadows to seamlessly integrate them into the scene.
This visual was published on the social media channels of eLigue 1 by Ubereats and Ligue 1 by Ubereats.
Approach
For this visual, I aimed to create something that blends a vintage feel with a cyberpunk touch, using objects reminiscent of this aesthetic. I also added holograms in the background and two planets in the sky to enhance the futuristic effect.
This visual was published on the social media channels of eLigue 1 by Ubereats and Ligue 1 by Ubereats.
Art Direction for the eLigue 1 by Ubereats -
2024 Final Visual
ROUSSEL.STUDIO designed the visual for the 2024 eLigue 1 by Ubereats final. The visual garnered over 36k likes on the eLigue 1 and Ligue 1 by Ubereats Instagram accounts. Additionally, the poster was published as a full-page feature in L'Équipe newspaper and France Football magazine.
Approach
The concept was to create a photomontage featuring the two winners of the 2024 season, set against a backdrop combining an abandoned hangar with a breathtaking view of Paris and the Eiffel Tower through stained glass windows illustrated with the league and winning team, FC Lorient, logos.
On the left, a theater marks the grand finale's location. The two players are centered, with the star player 'Fouma' seated on a throne and his teammate Montexer beside him. Both wear crowns to emphasize the victory theme. Golden ornaments and a specific color palette were added to highlight the importance of the final.4o
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