Rebranding — Team Malizia
Client
Team Malizia
Date
2024
Categories
Art Direction / Graphic Design
Rebranding of Team Malizia's Visual Identity
Team Malizia approached us several months ago for a complete redesign of their visual identity guidelines.
The main objective was to modernize the branding while retaining key elements such as the original logos, colors, and typography.
Thanks to this collaboration, we were able to refresh their visual identity while staying true to their brand image.
Creative Direction
The rebranding aimed to integrate the colors of the existing guidelines, particularly those from the "SDG Wheel," a key element of their previous visual identity.
Their goal was to create a more natural and authentic image.
To meet this request, I chose to use markers and hand-drawn elements to bring a handcrafted touch to their communication and illustrate their visuals.
Merchandising
Team Malizia chose to develop merchandise around their new visual identity, notably with the "Push Push Push" t-shirt, an iconic phrase from skipper Boris Herrmann.
Other items are also available, such as mugs, tote bags, and masks.
Official poster of the Vendée Globe
Design of the official poster for the Vendée Globe 2024, featuring Boris Hermann, the skipper of Team Malizia. This poster incorporates the latest elements of the graphic charter for a modern and visually appealing presentation.
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