Cross Country Championships.
Client
French Athletics Federation
Date
2025
Categories
Art Direction / Graphic Design
Design of the official 5KM French Championship poster for the FFA
The French Athletics Federation (FFA) commissioned us to provide the artistic direction for the 2025 French Cross Country Championships.
Our responsibilities included designing the official event poster and adapting it into various formats suitable for both social media and print.
Assets & Details
Our artistic direction emphasizes the rugged nature of cross country running by incorporating mud as a central graphic element.
The visuals feature earthy textures and splashes, contrasting deep brown tones with vibrant oranges to create a striking effect.
The imagery captures athletes battling the elements, with a clear hierarchy: the previous winner is prominently displayed in the foreground, followed by other notable figures in the sport.
This approach aims to authentically represent the challenging essence of cross country running, highlighting the determination and resilience of the athletes.
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