Sanofi — Olympic & Paralympic Games Paris 2024

Introduction

Sanofi chose ROUSSEL.STUDIO to develop a custom artistic direction for their athletes qualified for the Olympic and Paralympic Games.

We created a creative and distinctive Key Visual, highlighting the athletes of Team Sanofi and their sports discipline, while respecting Sanofi's visual identity and graphic charter, including the 'Sanofi dot'.

The project includes a story format to encourage the athletes, a congratulatory post after the Games, and personalized frames for the medals won.